The ‘This Is An Xbox’ Campaign Was a Mistake. It’s Over. [News]
3 months ago | Gaming News
Key Takeaways: The Quick Answer Microsoft has officially pulled the plug on the controversial “This is an Xbox” marketing campaign. New CEO Asha Sharma stated the messaging “didn’t feel like Xbox” and is personally driving a brand reset. The pivot aligns with rumors of “Project Helix,” a PC-hybrid next-generation…