According to reports, Twitch has lost more than 300 employees in the last 12 months, as Twitch leadership comes under fire from former employees and users.
WHY ARE STAFF LEAVING THE WORLD’S BIGGEST STREAMING PLATFORM?
Twitch is the world’s most popular streaming platform, but recent reports suggest that 300+ employees left the company in 2021, and 60 have already left in 2022.
An article for Bloomberg states that the Chief Operating Officer, Chief Content Creator, and Head of Creator Development have all left Twitch this year.
Former employees have stated that the aggressive monetization strategies recently announced by Twitch executives as a reason for staff leaving.
According to a former Twitch employee, those who run the company do not fully understand the product they offer and ignore staff warnings about introducing a new monetization model.
As part of the new model, users can now pay for ads for their favorite streamers.
Many working at Twitch pushed back, believing those at the top of the company to be out of touch with the community.
Responding to the reports, Twitch said, “The common thread for all employees is a drive to serve our community.”
They continued to say, “Serving a community as dynamic as Twitch’s means there’s not always a clear solution or answer, and that’s why we’ve always believed in being experimental and innovative.”
Twitch may not be perfect, but it has a community of 9.2 million streamers and can see 140 million unique users monthly, and pleasing everyone can be difficult.
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