The days of navigating sterile, tile-based menus to start a football match are officially numbered. Following the discovery of a new trademark filing, it’s clear that Electronic Arts is doubling down on a vision that shifts EA Sports FC from a simulation game into a sprawling, social ecosystem.

A new trademark has been spotted for an open-world mode that will launch with EA Sports FC 27 called “FC The Grounds,” revealing that EA is moving toward a physical, explorable world that many fans are already calling the “NBA 2K-ification” of football.
But as the first details of FC The Grounds surface, a divided community is asking whether it actually wants a digital city, or if this is just another way to sell us virtual tracksuits?
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EA Sports FC: The Gamble of “FC The Grounds”
The mystery behind EA’s recent trademark filings is finally unraveling. On January 23, 2026, and spotted by Matheus Gamer on X, EA Sports officially registered “FC The Grounds,” confirming the long-rumored pivot to a persistent social hub.
Leaked data points to a massive “District” system. Instead of clicking “Pro Clubs” in a list, you’ll likely walk your avatar through specific neighborhoods inspired by global football cultures, such as a Brazilian Favela for street skills or a sleek European district for elite matches.
This isn’t just a visual upgrade; it’s a fundamental shift in the franchise’s identity. EA is betting that players want to “live” the life of a footballer, complete with customizable apartments and social hangouts.
FC The Grounds ⚽️
A perfect name for an open-world experience inside EA SPORTS FC. It was registered on January 23 on the website justia, a website for the registration of logos, patents and trademarks. #FC #Future #OpenWorld #FC27 pic.twitter.com/vNVa1rark3 — Matheus Gamer (@gamer_matheusx) January 27, 2026
EA FC vs The Open World Fatigue
While an open world sounds revolutionary, the “NBA 2K” blueprint carries a heavy warning. Players in the basketball community often complain about “bloat” and the frustration of having to run across a giant map just to change a pair of boots or start a game.
- The Hype: Imagine “Districts” where localized mini-games, unique street-wear shops, and regional tournaments occur in real-time. It breathes life into the static experience of previous years.
- The Reality: If NBA 2K is the blueprint, we must be wary of “Open World Bloat.” Will players be forced to jog for three minutes across a virtual plaza just to change their boots or start a match?
More importantly, will these social spaces become high-pressure showrooms for microtransactions, where the “coolest” gear is locked behind a paywall in a mode you can’t avoid?
The challenge for EA is to ensure “The Grounds” adds tactical value to the gameplay rather than just adding extra steps to the navigation.
Is EA Sports FC 27 Worth the Hype?
The “FC The Grounds” initiative proves that EA is no longer content with being just a sports sim, but wants to be a social platform. For Pro Clubs veterans, this could be the shot of adrenaline the mode has needed for a decade. If the open world becomes a chore rather than a choice, the classic menu might start looking very attractive again.
Would you rather have a fast-loading menu or a fully explorable football city to hang out in?
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