EA Says It Will Not Raise Game Prices Ahead of Battlefield 6 Launch
EA will not raise game prices after the company states it has no interest in making “changes in its current strategy at this point.” The publisher said it will look to “deliver incredible quality” at a fair price during its latest earnings report ahead of the highly anticipated launch of Battlefield 6, which is planned for later this year.
Ahead of the launch of Battlefield 6, EA CEO Andrew Wilson says the company will not be raising prices in the foreseeable future, stating its business is “strong, resilient, and continues to grow.”
Wilson made the comments during the latest EA earnings call when he was asked whether the company would follow other industry leaders, such as Nintendo, in increasing prices.
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Why EA’s Pricing Matters for Gamers
In today’s economic climate, where most of us are struggling financially, EA’s decision not to raise game prices creates a stable environment where gamers will benefit long-term. With Battlefield 6 due to launch before April 2026, keeping prices lower could boost goodwill and sales when other companies are choosing to increase prices in search of greater profits.
During the earnings call, Wilson says EA wants to “deliver incredible quality and exponential value for our playerbase” by ensuring games “marry quality and value together.” In its FY25 results, EA revealed its net bookings for this past year are $$7.355 billion, with EA Sports proving massively successful, with EA Sports FC player monetization up “double digits.” The success of EA’s live-service games likely played a role in the company deciding not to increase prices.
What We Know About Battlefield 6 So Far
The big news for gamers, though, with EA revealing it won’t increase prices, is that Battlefield 6 will not cost $100 at launch, and most likely be set around the $60/$70 price point. We won’t know for sure until EA reveals the game fully this summer.
Battlefield 6 is a modern military FPS, and EA and DICE are promising the series will return to its roots, focusing on its classic class system and large-destructible maps. The game is in testing in Battlefield Labs, and there are rumors of a possible battle royale mode, but EA says nothing is for certain until the game launches.
Industry Trends and What’s Next
The gaming industry is not immune to the financial struggles we’re all experiencing, and in recent months, many studios have either closed or laid off hundreds of staff. EA itself has laid off over 1,800 staff and canceled multiple games. Unfortunately, all the uncertainty has seen games increase in price across the industry.
Companies, like Nintendo, have raised prices, with Nintendo publicly defending its decision to charge $80 for the upcoming Mario Kart Worldfor the Nintendo Switch 2 as “variable pricing.” EA’s decision not to increase prices may also have something to do with the GTA 6 delay, which many believe will set a new benchmark of $100 for new titles. Whatever the reason, it’s a small win for gamers.
Conclusion
EA has confirmed it will not increase the cost of its games in its latest earnings call. With Battlefield 6 just around the corner, gamers are likely to look at a price of between $60 and $70. What do you think about EA’s decision? Do you think prices should rise? Share your thoughts in the comments.
Fueled by a passion for gaming and the ever-evolving world of gaming news, Daniel loves connecting with seasoned and new players to bring games to life on the page, exploring their narratives and gaming trends. A self-published fiction and fantasy author, Daniel has nearly 20 years of experience writing gaming news and a love for storytelling that drives his enthusiasm to deliver breaking news, in-depth analysis, and industry innovations. You will find him in-game as "Windfell."
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