Rockstar’s Global Hiring Blitz Signals GTA VI Marketing Storm Is Coming
With the GTA VI release date reveal expected in May 2026, it looks like the Rockstar team is already gearing up for the highly anticipated chapter’s marketing with new hires worldwide. Let’s find out more!
Check out the official GTA VI launch date announcement
Grand Theft Auto VI (GTA VI) is the long-awaited sixth main installment in the famous series by Rockstar Games. It’s one of the most popular open-world crime video game series, born in 1997. The series really blew up with the launch of GTA III in 2001. The franchise has sold over 450 million copies worldwide, with 215 million from GTA V alone.
That chapter, released in 2013, still has a strong, active community, making it the second best-selling game of all time, right behind Minecraft. With the sixth installment being one of the most anticipated games in recent years, many are hoping to see another revolutionary title from Rockstar. Add GTA VI to your List and activate the price alert so you don’t miss the best deals at launch!
GTA VI: Rockstar Makes Moves with New Marketing Hires
Almost two months after the last official news on GTA VI, it seems there’s some new movement at Rockstar. Specifically, following the release date announcement and new info on the awaited sixth chapter, there’s news about the game’s marketing. As a reminder, it’s set to debut on May 26, 2026, on PS5 and Xbox Series X/S, barring any new delays.
The news comes from user Ben @videotechuk_ on Twitter (X), who spotted an interesting job posting on the Rockstar London page. The Rockstar team is offering positions for Marketing Localisation QA Testers on a 12-month contract across 12 countries. Namely: Brazil, France, Germany, Italy, Japan, South Korea, Poland, Russia, China, and Spain.
Official Rockstar London Careers Page
Rockstar is currently hiring for 12 language marketing localisation positions at its London studio on a 12-month contract.
The studio is likely prepping marketing materials across these countries in time for Grand Theft Auto VI: • Brazil • France • Germany • Italy • Japan… pic.twitter.com/uQJFC7ZLAj — ben (@videotechuk_) June 30, 2025
GTA: The Latest on GTA VI and GTA Online
With less than 12 months from the planned launch, the Rockstar team is already prepping the marketing campaign for the highly anticipated GTA6. This clearly confirms the game’s localization in these twelve languages. But as Ben himself confirms, this is just the initial marketing plan. And Rockstar will bring its marketing to other regions as well, potentially confirming eventual localization there too.
Meanwhile, among the latest news for GTA Online is the Independence Day weekend. With the event dedicated to the American Independence Day also in Grand Theft Auto. Celebrating with tons of discounts on vehicles, properties, and various items, plus rewards and bonuses. These include:
- Land Races: 4X GTA$ & RP
- Client Jobs: 2X GTA$
- Tow Truck Services: 2X GTA$ & RP
- Community Series: 3X GTA$ & RP
- Salvage Yard Robbery: 2 New Vehicles with the Declasse Drift Yosemite and Karin Boor
- Lady Liberty Bucket Hat: Free for logging in by July 9
More info on the official site
Embrace the freedom of the open road in GTA Online this Independence Day weekend.
Get 4X GTA$ and RP on Land Races, Double Rewards on Auto Shop Client Jobs and Tow Truck Services, a new livery for the Declasse Walton L35 Stock (Off-Road), and more: https://t.co/O6qHWlw9NZ pic.twitter.com/NWIgwKcKeH — Rockstar Games (@RockstarGames) July 3, 2025
In Conclusion
So, this news confirms that GTA VI marketing is coming to various regions. It also confirms text localization for the same 12 languages, besides English, that were also in GTA V.
Many fans are hoping to see Rockstar expand the localization to more languages thanks to this local marketing. Notably, Saudi Arabia seems to have finally lifted the ban on GTA V, which will be available this month. So what do you guys think? Let us know in the comments!
A video game enthusiast ever since I first got my hands on a Game Boy. Over the years, I've played many different games across various genres, discovering hidden gems and niche titles along the way. I'm also passionate about technology, always up-to-date with the latest news and insight in the PC and Console market. Ready to share and bring you the latest news !
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