Devolver MaxPass+ Subscription Service Mocks Gaming Industry

25 June 2021 at 19:32 in Gaming News with no comments

Devolver Digital seems to turn up to E3 every year to poke fun at the gaming industry and us as consumers, but they may have missed their own joke at their latest MaxPass+ Showcase.

By    Daniel

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In short, it’s a joke. A fake subscription service that Devolver Digital describes as a “groundbreaking new way to keep consumers paying for content under the warm blanket of a subscription service.”

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It pokes fun at gaming companies that offer subscription services for game passes and games and mocks those that charge premium prices for content that come included in the game’s base price.

It goes further, though. It makes fun of us as consumers as we allow these subscriptions to happen. We even pay money for items that only exist digitally and can be taken away from us at any time, such as cosmetics, game packs, and avatars.

The Devolver MaxPass+ is an excellent marketing piece. In truth, the Showcase from E3 2021 in the video above is a hilarious look at how we, and companies, view video game subscriptions.

The good news. We are all already signed up for it and didn’t even know it. If you head to the official website here and hit subscribe, you will find that you are already an active member.




Alongside their MaxPass+ Showcase, Devolver also released a few reveal trailers for upcoming games, including Inscryption, Wizard with a Gun, and Trek to Yomi.

Interestingly though, one game, Demon Throttle, will launch as a physical-only video game for the Nintendo Switch in 2022.

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Now, I’m not going to say that we don’t want physical versions of our favorite video games, but to make a game only available as a physical copy seems to be a way of hurting the consumer, something they mock with their MaxPass+ subscription.

Last year was the first-ever time that digital sales for video games outperformed physical sales. The Coronavirus pandemic was a big part of that, but in truth, it’s something that was going to happen sooner or later anyway.

Making a game only available as a physical product can force prices up, make people purchase through fear of missing out, and mean needing to buy another if they lose the disc.

I’m not saying that any of these could mean the end of the world, but it’s undoubtedly more convenient and safer to have your games linked digitally to your account that you can take with you anywhere.

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When it comes down to it, some people miss the fact that eventually, games will be entirely subscription-based. Stadia may get a lot of hate right now and many memes, but in ten years, there is a good chance that Xbox Game Pass, EA Play, and Uplay have evolved into streaming services.




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