Cyberpunk 2077: From Disaster to $750 Million Success Story

30 March 2024 at 19:00 in Deals, Gaming News with no comments
Cyberpunk 2077: From Disaster to $750 Million Success Story

On 28 March 2024, CD Projekt Red released the company’s earnings for the fiscal year 2023. A report that tells a lot about the team and also about the journey of redemption that Cyberpunk 2077 has undergone since its disastrous launch until a great success thanks to Phantom Liberty and Patch 2.0.

Cyberpunk 2077: A Rough Launch, a Rocky Road, and an Unexpected Turnaround

The report, as previously mentioned, helps us understand the situation of the Cyberpunk 2077 IP not only from the community feedback perspective but especially from a financial point of view. Cyberpunk 2077 has been one of the most expensive projects in terms of production for the CDPR team. We know for sure that the project has cost the company approximately $400 million from 2020 to date, including development and marketing. In fact, Cyberpunk had a very expensive and extensive marketing campaign globally, with strong collaborations from renowned figures in the entertainment world, starting from Keanu Reeves as one of the co-stars in the game, both inside and outside of it. This cost seems to have been recovered mainly thanks to the Phantom Liberty DLC, which generated an income of 3 million Polish złoty, equivalent to $750 million (or about 700€ million at today’s exchange rate).

The story of Cyberpunk starts in 2020, with a decidedly not-so-good launch, especially by CDPR standards. In fact, with a porting to consoles that was nothing short of disastrous, leading to refunds from PlayStation and its removal. This, besides being a monetary loss, cost the team dearly in terms of reputation. The PC version, although not without bugs, was in a better state, but it was evident that there were missing contents and care in the title. However, the team decided to fully dedicate themselves to solving the situation from the launch until 2023, which was the most important year for the title. We not only received Patch 2.0, which fixed many glaring issues, optimization, and content rework but it was accompanied by the Phantom Liberty DLC, featuring a new area and storyline. This ensured a return of interest from players as well as some awards like the 41st Golden Joystick Award for Best Game Expansion and Best Game Trailer.

The Future of CD Projekt Red: Between a New Witcher and a New IP

The CD Projekt Red team has stated that they have reached the optimal and hoped-for level with Cyberpunk 2077 and that the title is practically complete, although it is possible that further small patches may arrive for minor content or improvements. In fact, we already know that the team now has a division in Boston that seems to be dedicated to the development of Orion, a new game and sequel to Cyberpunk. As we have already mentioned in our < Cyberpunk 2077 Sequel: Project Orion Aims for Flawless Launch Window >.

But it doesn’t seem to end there, in fact, a mysterious Polaris with 403 developers dedicated out of 627 (about 65% of the team) seems to be included in the report. It seems that Polaris refers to a new chapter in The Witcher series, news that will reassure many gamers and fans of the series who can’t wait for a new adventure in the world of the famous Witcher. And we also know that CPDR already has a new IP in store with the codename Hadar.

CDPR Future Projects and name codes


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By whizzerlow whizzerlow