Sony May Have Acquired the Kena Franchise – Clues Found in New PlayStation Commercial
Sony Interactive Entertainment may have secured the rights to the Kena franchise. A new PlayStation commercial featuring the singer Lisa has provided a striking hint. Previously, the rights to the brand belonged to the developer Ember Lab.
Key Takeaways
- A new PlayStation commercial suggests that Sony may have acquired the Kena brand rights.
- So far, neither an acquisition of the brand nor of the developer studio Ember Lab has been officially confirmed.
- Kena: Scars of Kosmora is scheduled for release in 2027 for PS5 and PC.
An official acquisition announcement has not been made yet either, but the video makes it highly probable. A potential buyout of the developer studio is also a subject of speculation.
Sony May Have Secured the Rights to Kena
In Sony’s latest commercial featuring Lisa from BLACKPINK, a clue emerged suggesting that Sony Interactive Entertainment is the rights holder of Kena: Scars of Kosmora. In the game’s original announcement trailer from February 2026, Ember Lab was still listed as the rights holder. This detail has now sparked speculation about a possible change in ownership.
In the trailer, one scene shows Lisa in an elevator. There is an elevator panel used to select floors, but instead of numbers, the buttons feature games published by Sony. Kena: Scars of Kosmora also appears in this scene, standing out slightly from the rest.
However, the current official PlayStation product page continues to list Ember Lab as the owner of the brand rights. Furthermore, nothing has been stated by official sources. The question now remains whether PlayStation is merely publishing the game or acquiring the entire studio.
The first Kena game, Bridge of Spirits, was developed entirely by Ember Lab as an independent studio. For the second installment, the studio worked more closely with PlayStation Studios, though Ember Lab remained the publisher and developer. A partnership between the two for Scars of Kosmora has already been mentioned, but the exact scope has not been detailed.
Conclusion – What Does This Mean for Kena: Scars of Kosmora?
For Kena: Scars of Kosmora, not much is expected to change for the time being. The game is still set to launch in 2027 for PS5 and PC. However, should Sony indeed have acquired the rights to the franchise, it could impact future titles and potential further platforms.
Whether Sony has merely acquired the brand rights or is even planning an acquisition of Ember Lab remains to be seen. While the hint in the commercial is noticeable, it does not yet constitute official confirmation. Until Sony or Ember Lab issue a statement, the potential acquisition remains a rumor.
Hey, I’m Kilian, but online you’ll probably know me as “Tux1243.” I've been part of the team for almost two years now, always trying to keep you in the loop with the latest and coolest gaming news. I also have a huge passion for doing deep dives and detailed analyses of entire game series and franchises. I love getting to the bottom of things and exploring the little details and backstories that make game worlds so fascinating.
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