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Pokopia x IKEA – New Island, Real Stores and an Unusual Gaming Collaboration
Pokémon Pokopia is the most popular Pokémon spin off title in a long time. This naturally attracts many collaboration partners. Today it was revealed that a surprise Pokopia x IKEA collab is coming. You can expect a mix of in game content and real world events. The campaign starts in April as part of an anniversary. Soon you will be able to feel like you are inside a real IKEA store in Pokopia.
Pokopia x IKEA – In game island and real events in stores
The Pokopia x IKEA collab brings a new dream island called the “IKEA island” into the game, featuring specially designed rooms that feel like you are walking through a real IKEA store with many different setups just like in the actual showroom. You will find many new designs inspired by Pokémon such as Pikachu and Snorlax. You can visit the island via a code and it will only be available until May 10.
But Pokémon is also coming to real IKEA stores in Japan. Starting April 1, you can experience Pokémon themed setups in IKEA locations, including scavenger hunts, gifts, and giveaways with gift cards and fan merchandise.
Why this collaboration fits Pokopia perfectly
The core of Pokopia is building, creativity, and designing your own island. And where better to find creative ideas than at IKEA? IKEA is the perfect brand for interior and design focused content. The community had already created similar builds like IKEA stores before, because the concept fits naturally when you have many rooms to work with. This event is a mix of marketing and real added value for players at no cost. It is also a strong example of the growing trend of gaming x real life brands, which is becoming especially popular in the Asian market.
Hey, I’m Kilian, but online you’ll probably know me as “Tux1243.” I've been part of the team for almost two years now, always trying to keep you in the loop with the latest and coolest gaming news. I also have a huge passion for doing deep dives and detailed analyses of entire game series and franchises. I love getting to the bottom of things and exploring the little details and backstories that make game worlds so fascinating.
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