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Magic: The Gathering Hits Historic $1.7B Revenue as Hasbro Growth Doubles in 2025
Hasbro must reported that Magic: The Gathering’s revenue in the final three months of 2025 was double that of the same period in 2024. Fueled by the record-breaking success of the Final Fantasy and Avatar: The Last Airbender sets, MTG has proven that “Universes Beyond” is the ultimate growth engine.
Hasbro has revealed that in the 2025 fiscal year, Magic: The Gathering revenue skyrocketed by 59%, reaching a historic $1.7 billion.
While Hasbro’s traditional toy segments like Consumer Products and Entertainment faced declines, the Wizards of the Coast (WotC) division acted as a high-margin life raft, single-handedly pulling the parent company into a growth phase.
This success, detailed in Hasbro’s latest financial reports, has officially decoupled the company’s valuation from the stagnant toy market, reinventing the company as a digital-first IP powerhouse.
👉 READ ALSO: Habro Facing Shareholder Lawsuit, Alleging MTG “Overprinting”
Magic: The Gathering – The “Universes Beyond” Catalyst
The secret sauce behind this $1.7 billion year is the aggressive expansion of Universes Beyond, collaborations that bring external franchises into the Magic multiverse.
Spearheading the franchise, Final Fantasy has officially surpassed Lord of the Rings as the best-selling MTG set of all time. Not far behind, the Q4 2025 release of Avatar: The Last Airbender secured the #3 spot, contributing to a record-breaking final quarter where revenue doubled year-over-year to $502 million.
Nearly 15% of toy sales are now driven by adult collectors, a group MTG has mastered through high-end Secret Lair drops and premium licensed crossovers.
Hasbro CEO Chris Cocks has successfully transitioned the brand from a niche strategy game to a global IP platform. With Marvel, Star Trek, and Teenage Mutant Ninja Turtles sets coming up in 2026, the company is doubling down on the crossover model that critics once feared would dilute the game’s identity.
MTG vs The Traditional TCG Market
While the numbers are staggering, the “Logic over Loyalty” approach creates a fascinating friction between corporate success and player burnout.
While the global TCG market is growing at a healthy CAGR of ~7%, Magic’s 59% revenue surge in 2025 drastically outpaces its competitors.
This growth is being fueled by an “always-on” spoiler season that keeps the brand in the headlines but leaves little room for individual sets to breathe.
Despite the financial highs, 2025 wasn’t without its stumbles. The MTG Spider-Man set faced a “lackluster reception” and digital licensing hurdles, leading to the creation of Through the Omenpaths, an Arena-only “reskin” using in-house IP.
This highlighted a growing “reprint problem” where licensed cards become difficult to re-release, potentially creating long-term supply issues for staples.
In response to “product exhaustion,” Head Designer Mark Rosewater noted that 2025 intentionally featured fewer main products (seven) than 2024 (nine). However, for players trying to keep up with the Standard format, the pressure has actually increased as a higher percentage of these sets are now Standard-legal, demanding more constant investment from competitive players.
Keeping the Spark Alive
As we move further into 2026, Hasbro is betting $1 billion on its own success through a massive share repurchase program, signaling immense confidence in the WotC division.
The upcoming year is Magic’s first majority-Universes Beyond year. With Marvel Super Heroes and Star Trek on the horizon, the game is leaning further into its role as a “gaming hub” for all pop culture.
To manage the influx of power-crept cards, the newly formed Commander Format Panel has introduced the “Brackets” system, helping players categorize decks by power level to ensure “kitchen table” Magic doesn’t get steamrolled by billion-dollar corporate crossovers.
MTG is no longer just a card game but an IP Ecosystem. For Hasbro, it’s a masterclass in modernization. For gamers, it’s a warning: the game you love is now the engine driving a multi-billion dollar corporate turnaround, and that engine requires constant, high-priced fuel.
Profit vs. Passion
Hasbro has successfully turned Magic: The Gathering into a “platform,” but this comes at the cost of the game’s traditional identity. While the financial trajectory is pointing toward a multi-billion dollar future, the brand is increasingly reliant on external IPs to maintain momentum.
For investors, MTG is a gold mine; for the long-term health of the game, 2026 will be the ultimate stress test of whether a TCG can survive having seven Standard-legal sets in a single year.
Fueled by a passion for gaming and the ever-evolving world of gaming news, Daniel loves connecting with seasoned and new players to bring games to life on the page, exploring their narratives and gaming trends. A self-published fiction and fantasy author, Daniel has nearly 20 years of experience writing gaming news and a love for storytelling that drives his enthusiasm to deliver breaking news, in-depth analysis, and industry innovations. You will find him in-game as "Windfell."
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