
Ubisoft just hit the emergency brake on its entire production pipeline. In a massive structural shift announced yesterday, the publisher confirmed the cancellation of six active projects. The most high-profile victim is the long-troubled Prince of Persia: The Sands of Time Remake, which is now officially dead.
The End of the Sands: Why Prince of Persia Was Scrapped
The decision to axe the Sands of Time Remake follows years of development hell. Originally revealed in 2020, the project moved between multiple studios before finally landing at Ubisoft Montreal.
Management admitted the game could not reach the “enhanced quality benchmarks” required for the modern market without excessive further investment. Ubisoft is pivoting away from “risky” middle-tier projects to protect its bottom line.
By cutting its losses now, the company aims to stop the financial bleed caused by titles stuck in perpetual delays. For fans, this marks the tragic end of a six-year wait for a return to the 2003 classic.
— Prince of Persia™ (@princeofpersia) January 21, 2026
Five Creative Houses: Ubisoft’s Radical New Operating Model
To fix its internal inefficiency, Ubisoft is splitting its global operations into five autonomous “Creative Houses.” Each unit will have full control over its own budgets, branding, and development schedules.
This decentralized approach is designed to speed up decision-making and ensure a “gamer-centric” focus for every release. CH1, known as Vantage Studios, will handle the heavy hitters: Assassin’s Creed, Far Cry, and Rainbow Six.
The other houses will specialize in specific genres, such as shooters, live services, and narrative adventures. This structure aims to turn Ubisoft’s biggest franchises into “annual billionaire brands” that provide stable revenue.
While the Prince is gone, seven other games are facing delays to meet new quality standards. This includes a major unannounced title—widely believed to be the Assassin’s Creed: Black Flag remake—which has been pushed from this year into 2027.
The Ubisoft “Billionaire Brands” Strategy
This reset comes with a heavy human and operational cost. Ubisoft confirmed the closure of its Halifax and Stockholm studios as part of a plan to save €200 million over the next two years.
The publisher is also mandating a full five-day return to the office for all remaining staff to regain agility. The message from leadership is clear: the era of experimental Ubisoft titles is over.
The company is doubling down on Open-World Adventures and “Games as a Service” (GaaS) titles that have proven financial potential. It is a survival tactic meant to stabilize the brand after several years of underwhelming sales and stock volatility.
Verdict: Can Ubisoft Recover Its Creative Edge?
Ubisoft is making a cold, calculated bet on its most famous names. By axing projects like the Prince of Persia Remake and focusing on “Billionaire Brands,” they are choosing financial stability over creative risk.
It is a move that might save the company’s stock price, but it risks alienating fans who crave more than just the next Assassin’s Creed.
Do you think Ubisoft is right to focus only on its biggest franchises, or is this the end of their creative variety?
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