Mario Day 2026 celebrates Mario’s 40th anniversary with game discounts up to 90% and a new Super Mario Galaxy Movie trailer ahead of its April 1 release.
Every year on March 10, fans around the world celebrate Mario Day, but 2026 brings a bigger reason to join the festivities. This year marks the 40th anniversary of Super Mario Bros., and Nintendo is celebrating in a big way with massive game discounts, special promotions, and a fresh trailer for the upcoming The Super Mario Galaxy Movie.
Mario Day 2026 Highlights
The biggest draw of this year’s celebration is the wave of discounts on Nintendo Switch titles featuring Mario and friends. The sale kicked off March 8 at select retailers and on the Nintendo eShop, with digital promotions running through March 14. Savings range from 20% all the way up to 90%, making this one of the steepest Mario-themed sales in recent years.
Several popular titles are included in the promotion. Super Mario 3D World + Bowser’s Fury and Super Mario Maker 2 are discounted by about 33%, while Mario vs. Donkey Kong drops roughly 20% from its regular price. Party fans can also grab Super Mario Party Jamboree with around 30% off, and Luigi’s Mansion 3 returns to sale pricing as well. The biggest headline discount belongs to Mario + Rabbids Sparks of Hope which falls to about $5.99, marking a massive 90% discount from its usual price.
These deals are available through the Nintendo eShop as well as participating physical retailers, though prices and specific offers vary by region. Regional pricing remains in effect, and some territories feature their own local promotions or events tied to the celebration. For example in the US, there’s a raffle for a 2- or 4- night trip for four to Universal Studios in Hollywood or Orlando.
Beyond the game discounts, Nintendo also put the spotlight on Mario’s upcoming movie project. The Super Mario Galaxy Movie is scheduled to release in theaters on April 1, and it serves as a centerpiece for the franchise’s 40th anniversary celebrations. During the Mario Day broadcast, Nintendo debuted a new trailer for the film, offering another preview of the cosmic adventure inspired by the Galaxy games.
The anniversary celebrations extend into the company’s mobile ecosystem as well. Fans using the Nintendo Today! app will receive 40 digital collectible cards, with one card dropping each day starting March 10. The daily rewards tie directly into the anniversary theme and build anticipation toward the film’s release.
With anniversary celebrations underway, a major movie release next month, and some of the biggest Mario discounts seen in years, Mario Day 2026 turns the annual fan holiday into a full-scale milestone event for one of gaming’s most recognizable icons.
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