EVE Online Players Abbreviated the New Update to ‘CoW,’ So the Studio Let a Real Cow Play It
To promote the EVE Online Cradle of War expansion, Fenris Creations (formerly known as CCP Games) broadcast a Twitch livestream featuring a highly unusual pilot: a real cow named Valva, which successfully commanded an in-game mining fleet by navigating a custom-built interface in an Icelandic pasture.
Key Takeaways
- Fenris Creations hosted a Twitch livestream featuring a real cow named Valva playing EVE Online to promote the new Cradle of War expansion.
- EVE Online operates natively as a free-to-play title, with premium Omega subscription upgrades providing expanded gameplay access.
- The promotional broadcast showcases the sandbox nature of the MMO, which remains available exclusively on PC, Mac, and Linux.
Fenris Creations launched a highly unusual marketing campaign for the EVE Online Cradle of War expansion. A cow, named Valva, led an in-game mining fleet by stepping on custom-made, giant, cow-proof buttons spread across her outdoor space in Iceland. This event broadcasted live to thousands of viewers on Twitch.
The EVE Online development team engineered a series of heavy-duty, oversized floor switches to translate the physical movements of the animal into digital keyboard macros.
How is a Real Cow Playing EVE Online on Twitch?
A real cow named Valva played EVE Online by stepping on specially designed, heavy-duty floor switches installed in an Icelandic field.
These giant buttons translated the physical movements of the animal into keyboard commands, allowing Valva to issue basic mining fleet orders within the PC, Mac, and Linux MMO.
Fenris Creations engineers wired these oversized switches directly to a local terminal running the client. Every time Valva grazed over a specific button, the system executed macros for targeting asteroids or activating mining lasers.
The studio organized this broadcast after the Cradle of War expansion, which was released in June, was quickly abbreviated by the EVE Online community to “CoW,” prompting Fenris Creations to dream up a special livestream.
Alpha vs. Omega: What Does it Cost to Play EVE Online?
EVE Online costs nothing to play in its basic form, known as the Alpha clone state, while the premium Omega subscription costs around €20 per month.
Alpha players experience limited skill progression and restricted ship access, whereas Omega subscribers unlock the entire technological tree and faster training rates.
Players can access the core systems, including the new Cradle of War updates, completely free. The standard retail price for Omega status targets dedicated pilots requiring advanced capital ships, cloaking devices, and planetary interaction modules to maximize their economic output.
The Impact of the Cradle of War Update
The Cradle of War update introduces significant tactical shifts to the EVE Online ecosystem. Fenris Creations successfully leveraged the Valva livestream to draw attention to these mechanics without altering the core sandbox experience.
Active pilots can explore the new combat anomalies, economic rebalances, and territorial warfare systems immediately upon logging into the client.
Fueled by a passion for gaming and the ever-evolving world of gaming news, Daniel loves connecting with seasoned and new players to bring games to life on the page, exploring their narratives and gaming trends. A self-published fiction and fantasy author, Daniel has nearly 20 years of experience writing gaming news and a love for storytelling that drives his enthusiasm to deliver breaking news, in-depth analysis, and industry innovations. You will find him in-game as "Windfell."
Download the Allkeyshop Browser Extension Free
For all the latest video game news, trailers, and best deals, make sure to bookmark us.
You can find all the best and cheapest online deals on CD keys, game codes, gift cards, and antivirus software from the verified CD key sellers on our store pages.
To not miss any news on Allkeyshop, subscribe on
Google News
.
MORE RELEVANT ARTICLES
Comments (0)