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The streaming platform Netflix recently announced that it plans to release 40 new games this year.
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So far, only a few of Netflix’s users are utilizing the games offered by their streaming provider. According to data from Netflix, in August of last year, less than 1% of subscribers used any of the games.
However, despite these low numbers, Netflix now wants to expand its offering by an additional 40 games.
During the Q1 2023 Earnings Interview, Netflix’s Co-CEO, Greg Peters, spoke about the plans the streaming platform has for gaming. He stated that there will be 40 new games released this year.
Although we don’t know which games Netflix will offer on their platform, it can be expected that there will be a mix of licensed titles and some Netflix original games. Once there are more specific details about the games, we will inform you, so don’t forget to check Allkeyshop occasionally.
One of the main reasons why currently only a few of Netflix’s users also play the games is because they are exclusively playable on mobile devices. Moreover, many of the users are not even aware that these games exist, which can be played with a Netflix subscription, especially those who only watch their series and movies on TV or on the computer.
Perhaps this will change in the future, but it also strongly depends on Netflix’s marketing efforts.
As some may know, not only Netflix has produced games, but also Amazon or Prime Gaming, which achieved a massive success on September 28, 2021, with New World.
However, in Amazon’s case, the games are not included in any form of subscription, and users have to purchase them.
Nevertheless, Amazon also offers monthly free games that can be redeemed through Prime Gaming, and players can get additional loot for many games.
This was made possible for Amazon, especially through the acquisition of Twitch in 2014, which enabled them to reach a much larger audience of gamers, as Twitch is the largest live streaming platform and reaches many gamers.
Whether Netflix can keep up with that is still questionable, but they will also try to win over some gamers for their games to increase their customer base.
This is especially important for Netflix, especially since they lost over 200,000 of their users in the last quarter.
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