Bluehole, the company behind battle royale hit PlayerUnknown’s Battlegrounds, has announced that a new subsidiary will be created specifically for the said game.
Bluehole will be calling their new subsidiary PUBG Corp. whose main focus will be “accelerating overall business development and managing global operations” for Battlegrounds. Former executive producer Chang Han Kim will be taking the helm with his new title as chief executive officer.
The new subsidiary will seek to establish the game “as a true global IP franchise” with offices in South Korea and the US, and plans for locations in Japan and Europe. They are also currently in negotiations with Tencent, the largest gaming company in China with investments in Riot Games, Activision Blizzard, Epic Games and Supercell.
This move must have been planned for a reasonable amount of time but comes just in time as the game hits a series of stumbling blocks. The game’s Steam reviews plummeted recently with Chinese players claiming to see VPN ads within the game and other players complaining about being banned for stream-sniping while claiming innocence. Additionally, Bluehole has said it is not happy with how similar the recently released free-to-play Fortnite: Battle Royale is to their game.
While it seems strange to create a company centered around a game that has not even been officially released yet, this just proves how dedicated Bluehole is to ensuring their already immensely popular title becomes even more successful. Hopefully, this only means we can look forward to the game’s constant improvement.
So, here’s to the “new” PUBG developer… PUBG Corp.
What do you think of this move by Bluehole? Is it a step in the right direction for the game? How will this impact the game? Let us know your thoughts in the comments below.
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