Consumers are now welcome to attend the upcoming E3 2017! Yes, this is not a drill, and is a first in E3 history. The event is scheduled to happen on 13-15 June 2017 in Los Angeles, California.
— E3 (@E3) February 8, 2017
For those who want to experience E3 2017 first-hand, you can go ahead and purchase your Consumer Passes as early as 13 February (12PM ET/5PM GMT) on the E3 website. A total of 15,000 tickets will be sold this weekend, 1,000 of which will be sold at an early-bird rate of $150 each. The remaining 14,000 tickets cost $250 each.
A Consumer Pass will give you access to “show floor, panel discussions, and other events from Tuesday through Thursday of E3 week,” according to a report by GameSpot.
The event’s organizer, ESA (Entertainment Software Association), has previously created a similar but separate event from E3 which was called “E3 Live”. This event allowed the public to watch game demos, live entertainment, get exclusive merch, and even take part in meet-and greets. Due to the overwhelming response of fans during the E3 Live event, ESA has decided to open the doors of E3 2017 to the public.
“The decision to open our doors to 15,000 fans was a strategic decision. It is thanks to our members and their vision and leadership that made this possible. We have a model that allows the business of the industry to continue for our business and media attendees and provides an opportunity for video games’ biggest fans to experience the latest in innovative, immersive entertainment,” says ESA Senior VP of Communications, Rich Taylor.
We’ll keep you posted on more E3 2017 updates as they come.